Max Bupa – a private Health Insurer in India has made some bold bets in the social media space. It has just gone live with a Facebook initiative called Get Help.
Armed with some interesting statistics that “34 per cent of Facebook users are seeking answers to their health queries and that health is emerging as one of the priority agendas amongst Indians on the social media” the Max Bupa team has designed the Get Help platform to allow customers to:
- Buy a health policy from their Facebook account
- Interact with the Max Bupa representatives
- Share their experience of Max Bupa
- Get instant customer service at their convenience from anywhere, anytime, at the click of a button.